All Zoomed out: The Elvis effect. Feb 08, 2022

Today I had yet another meeting using yet another Zoom call where both of us presented a head and shoulders shot of ourselves framed by the walls of our screens with a green screen background to hide the funky wallpaper or mound of washing up.

As we are both advocates of modern technology, we...

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How to overcome imposter syndrome and create great content online. Jan 18, 2022

Have you ever had that voice in your head? You know, the one that whispers to you in the quieter moments and fills you full of doubt and uncertainty. If so, you are not alone. Some of the biggest and brightest at what they do have succumbed to those thoughts, which on occasion has led to...

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Can social media affect the perception of expert status? Jan 14, 2022

Can effective use of social media affect the perception of expertise and authority of the individual?

This is a condensed paper based on my dissertation for my master's degree.

Abstract

This research represents a personalised account and interpretation of my journey through key stages of my...

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10 tips to grow on TikTok in 2022 Jan 10, 2022

Do you want to grow on TikTok? Have you tried the app but felt overwhelmed by it? Tried growing your following but have been unable to gather any traction? Or maybe you have just been avoiding it completely in the hope it will stop growing?

TikTok although a very young platform has seen...

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How to use TikTok to promote your podcast. Jan 10, 2022

Over the past few years I have guested on well over 150 podcasts, and even recorded a few with myself as the interviewer and one of the questions that come up regularly is how can we get more exposure and reach a wider audience? Often this question comes about as I am being interviewed as a guest...

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Is TikTok more popular than Google? Jan 10, 2022

TikTok has more visits than Google!

2021 saw the continuation of the meteoric rise of TikTok where the analytic data from Cloudflare tells us the platform stole the crown from Google making it the most popular site of the year.

TikTok which began life as a Chinese platform called Douyin in 2016...

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